When it comes to planning your next marketing campaign, you need to ask yourself should it be inbound or aggressive?
You need to look at your competition to see what they are doing. Whatever they are doing, you need to be ten times more attractive so that you can secure leads and make yourself known to your audience. You need to push yourself in front of your audience (almost literally) in order to grab their attention.
What is Inbound Marketing and Aggressive Marketing?
Inbound Marketing relates to your run-of-the-mill digital marketing techniques. Some examples of inbound marketing are content marketing (blogging), engaging with prospects and leads (social media posts which could link back to your website), email marketing and, keywords and SEO.
Aggressive Marketing is what it says on the tin. It’s marketing which seems more aggressive compared to inbound. It’s in your face. Some examples of aggressive marketing are pop-ups, full-screen ads, email bombarding, auto-play videos and large sticky banners.
What are the benefits of having an Inbound Marketing campaign?
Inbound Marketing has always been one of the most popular techniques used by many brands on a daily basis. Whether you write blogs or run a social media page, inbound marketing can work as a great trust builder between you and the end-customer. The customer will see that you are posting regularly, this lets them know that you are an active company.
Also, some customers don’t want to be bombarded with pop-up messages and constant emails (aggressive marketing). You could lose a potential customer due to harassing them with sales messages. Inbound marketing is a much calmer way of making your audience aware of who you are and what you do.
What are the benefits of having an Aggressive Marketing campaign?
You could win over a customer during the research stage of a product/service. When a customer is reading an article about a product or service you provide, you can be the first brand they see by featuring a pop-up display ad in the article. The customer will see your ad and that it’s just what they are looking for. They will then be taken to your website to make a purchase. This poses a threat to competitors since the customer sees your ad first. You have put more effort into helping the customer as quickly as possible.
Even if the customer does not make a purchase first time, they will still remember your brand from the advert. Aggressive marketing doesn’t just generate sales, it also generates a lot of brand awareness.
Does this sound like your next campaign?
We’ve been generating brand awareness and building conversion rates for organisations across the nation for almost 15 years. Get in touch today to see how we can help start a conversation with your new customers in order to create leads.
