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How do I rank well in Local Search?

How do I get local SEO visibility for my business?

This is one of the questions we get asked more frequently and this week we’re going to talk about it.

Local Search


In today’s digital world, being found online by potential customers is critical to the success of any business. One of the most effective ways to reach local customers is through local search engine optimization (SEO). Local SEO helps businesses appear in search engine results pages (SERPs) when someone is searching for products or services in their area.

If you’re a local business looking to improve your search engine visibility and drive more local traffic, this article will provide a comprehensive guide on how to rank well in local search.

Step 1: Claim and Verify Your Google My Business (GMB) Listing

Google My Business (GMB) is a free tool that allows businesses to manage their online presence across Google, including Google Maps and Google search. When someone searches for a local business, the GMB listing is often displayed at the top of the SERP, making it a crucial component of local SEO.

To get started, claim and verify your GMB listing by visiting the GMB website and following the steps to create your business profile. Once your listing is created, make sure to keep it up-to-date with accurate information, including business name, address, phone number, hours of operation, website URL, and photos.

Local Search

Step 2: Optimize Your Website for Local Search

To rank well in local search, it’s essential to optimize your website for local keywords and phrases. Here are some key website optimization techniques to consider:

Include Your City and State in Your Website’s Title Tag and Meta Description: The title tag and meta description are key elements of on-page optimization that appear in the SERP. Make sure to include your city and state in both elements, as well as relevant keywords and phrases that describe your business and its products or services.

Create Location-Specific Pages: If you have multiple locations, consider creating separate location-specific pages on your website, each optimized for the specific city or region. This will help improve your search engine visibility for each location and make it easier for local customers to find the information they need.

Optimize Your Website’s Content: Make sure your website’s content is optimized for local keywords and phrases. This includes using keywords in headings, subheadings, and body text, as well as including information about your location, products, and services.

Use Schema Markup: Schema markup is a type of code that helps search engines understand the content of your website. Adding schema markup for local businesses can help search engines display your business information more accurately and attractively in the SERP, including your address, phone number, and business hours.

Local Search

Step 3: Build Local Backlinks

Backlinks are links from other websites to your website. They are important for improving your website’s authority and search engine visibility. To build local backlinks, consider the following techniques:

Directory Listings: List your business in local directories and citation websites, such as Yelp, Yellow Pages, and Google My Business.

Partner with Local Businesses: Partner with other local businesses to cross-promote each other’s websites and build backlinks.

Sponsorship and Community Involvement: Participate in local events and sponsor community organizations to build relationships and get your business in front of local audiences.

Guest Blogging: Write guest blog posts for local websites and include a link back to your website.

Step 4: Monitor Your Results and Continuously Improve

Once you have implemented these local SEO techniques, it’s important to monitor your results and make continuous improvements. You can use tools such as Google Analytics and Google Search Console to track your website’s traffic

If you’re looking for a digital marketing company in Bradford or an SEO services provider in Bradford then I’m sure we can help. If you have questions about your digital marketing then do let us know.

Struggling with Web and SEO?

In today’s fragmented media landscape, your ship can sail on many channels. For solutions that are digital, we give you reassurance from our knowledge and experience and collaborate with the right experts to bring your business to life in the digital world. Get in touch today to see what we can do to help you.