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MIS Motorsport

MIS Motorsport

The Brief

We were asked by this successful Global Motorsport Insurance company to develop a brand new identity to take them forward in the future and further enhance their strong position in the marketplace.

The Approach

We needed to creative a brand more powerful than all competitors in the motorsport insurance marketplace. Our approach was to creative not just a brand but an icon which would be seen and used across the globe, worked up on clothing, exhibition stands and most importantly on insured vehicles. We created the M which has become an instant hit with racing drivers, race teams, race tracks and all those associated with motorsport. The M has become a signal for strength, reliability and quality when it comes to motorsport insurance needs.

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