Packetts, are one of the UK’s largest truly independent Insurance Brokers with a history dating back over 90 years of providing clients with a service above and beyond what is expected. They required a complete overhaul of the visual and verbal branding to communicate their strength, integrity and approachability. Following a rigorous selection process thisischemistry were selected to deliver the project which encompassed Marketing Planning, branding, strategy, signage, an entirely new suite of literature and responsive website design.
When a brand has remained virtually unchanged for over 90 years as had the longstanding identity for Insurance specialist you can imagine that a client may have some trepidation about selecting an Agency for the task of updating the cherished identity.
Working alongside the Senior Management team our highly consultative approach delivered a modern and robust identity that echo’s their heritage in a way that reassures existing clients and appeals to new clients equally as well as a fantastic, content managed responsive website, exibition stands and new corporate brochure.