Project X - Thisischemistry
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Project X

Project X

The Brief

It’s not often that you get a job come along that’s so much fun and for such a good cause. Particularly one that all of us here feel so strongly about.


As a result of our Partnership with marketing giants, Project Rome we were asked to develop a launch and fund raising prospectus for World Wide Fund for Nature spin-off Project X.


World Wide Fund for Nature (WWF) is an international non-governmental organisation founded in 1961, working in the field of the wilderness preservation, and the reduction of humanity’s footprint on the environment.

The Approach

Our task was to create an 64 page brochure by focusing on WWFX’s vital message aimed at driving interest from a select international audience of environmentally aware investors and industry figures.


We created a hard hitting document with a modern contemporary style that will be used in a variety of on and offline environments.


The WWFX team are not only doing great work they were a delight to work with too and we were thrilled with the feedback which included these blush inducing emails.

“A big heartfelt Thank You from us for making the Project X first ever Briefing Document happen.

We are truly grateful for your love, your patience and your constructive challenges, that have helped us to get this document into a very good first version we feel proud of. Please extend our thanks to your team. They are amazing!  We’re looking forward to collaborating with you on many more projects to come.”



– The Project X Team

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