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Stagecoach

Stagecoach

The Brief

thisisChemistry created some stunning designs for the bus T sides, Supersides, and also designed all of the launch event materials to aid the promotion of the launch, which has been an amazing success. On entering Sheffield, it’s been almost impossible to miss the huge 48 sheet adverts, across billboards on the major arterial routes.

The Approach

Twenty one diesel-electric hybrid double-decker busses will travel across Sheffield as part of a campaign by Stagecoach Yorkshire.

 

Chemistry were asked to create all of the branding for the vehicles and design the individual adverts, to promote the launch and the overall benefits of using the hybrid bus. Each bus comes with free wi-fi, and is claimed to cut carbon emissions by 30%. Annually, each bus will use 20,000 less gallons of diesel too.

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