thisischemistry was selected to launch ‘Waspinator’, a low-tech but high performance wasp deterrent for the UK market following success in the US. UK retailers had rejected the existing packaging and brand as unsuitable for the UK market and alternatives were urgently required.
The new brand with its simple promise “No more wasps” and clear proposition “Make your home a wasp free zone” were combined with striking wasp illustration and modern typography. This has been effectively translated into sales literature, packaging, e-commerce website and Point of Sale.