25 Oct 10 reasons why print isn’t dead
At thisischemistry, despite our fondness for all things digital like Websites, Email marketing and SEO we’ve always been big fans of print, it never needs backing up, you don’t need a charger, you can pin it up or write on it and of course it seldom matters if you drop it – unless it’s in the sink of course.
High quality printing maximises exposure and creates an impact that the customer won’t forget. Your customer can interact with print whenever they want, and at a time that suits them. Material can also be passed on to someone else who is interested in your services, or picked up from a desk where it has been sitting for awhile. Print marketing flairs up a genuine interest in your company without using disruptive techniques.
An excellent way to improve your brand awareness and solidify your brand identity is print advertising. Remember that your adverts should be consistent aesthetically in terms of fonts, colors and types of images to establish brand recognition and ensure that these are replicated in the digital marketing channels.
People don’t want to waste their time, they want the answer straight away, you could print a poster which has everything you need to know right in front of you, whereas with a website you might have to link through a couple pages just to find what it is that you’re looking for. A study shows that people read digital screen text 20% – 30% slower than printed paper.
People automatically look at things that are placed in their hands:
Your customers are more likely to pay attention to your advert if it is printed. When you get a leaflet through your door the first thing you do is pick it up and skim read it, even if it’s something you know you’re not interested in. With digital advertising, it’s all too easy to ignore the ads down the side of your screen, but when you’re actually touching something you can’t ignore it.
Print advertising can target certain audiences more:
Print advertising allows your customer to choose exactly where they would like their ad placed. Demographic breakdowns for locally owned organisations can be a great example of this. They go even farther to help businesses target the right audience by targeting specific cities and incomes. They also target specific home ages to best suit the business that they are advertising.
An additional form of advertising is incredibly beneficial:
A lot of companies believe print is dead. They view online marketing as cheaper, easier, and more likely to get results. However, even if you can’t decide if you prefer online or offline advertising, using both is much more effective. Print advertising is definitely not dead and viewing it in that way is likely to cause your business to miss out on some important customers.
Brochures, posters, leaflets and merchandise are physical items. These can often stay in offices and houses for weeks, months or even years. If I look on my desk now I can see a branded pen and a brochure that I have picked up from other companies. They are useful items that stay around as a constant reminder of your brand.
Printed matter can give you a competitive edge:
A lot of companies are beginning to forget about print marketing. With this, your company could be steps ahead of your competitors by doing something that they aren’t. It certainly helps you to stand out from the crowd.
Print opens up clever opportunities to advertise:
You can really excel yourself creatively with print. For instance, you could design a booklet to look and open up like an envelope or creating an interactive paper wheel which turns to show different text. Doing something a little different is what really grabs your customer’s’ attention and encourages them to engage with your material for longer.
Direct Mail Promotions:
Giving the customer a special offer in order to use your service/product is always a great way to get your company noticed. Few may throw these promotional offers away but most will hang on to them as well as they appear to offer a monetary value. And again, the mere mention of your company name to possible customers reminds them of your brand.