26 Oct 5 ways SEO can grow your business
The key way to help boost your rankings on search engines e.g. Google, Bing and Yahoo! Is SEO. Whenever someone might search ‘estate agents in Bradford’ for example, you’d want to be the first company to pop up in the search results. Having a good SEO score can achieve this and here are a few ways it can help your business grow.
Increases inbound traffic:
As a business owner, you know how time consuming it can be to generate leads through paid adverts and not knowing for sure if you’ll make a return on investment. SEO targets leads that are actively looking for the products and services you provide, saving you money on outbound marketing while increasing the number of qualified leads that connect with your business.
Delivers lasting results:
Billboard advertising, radio and paper ads will get lost over time, even if they have a lasting effect on a person’s brain, they still get chucked eventually. Whereas, SEO is much more long-term. Investing in SEO increases your online visibility over time, this helps maintain a high ranking in search engine results. This results in great return of investment.
When you post a link to social media, many social platforms pull the same info as search engines: image, title, description. Optimise your content for search engines, and you’ll benefit on social.
Like an online yellow pages:
In the new age of the internet, you can simply Google the service/product that you need with a question and Google will give you the answer with the top related search. You want see just the link to a website but also the companies contact details, address and customers ratings to see if you’re a trusted business.
Increases customer engagement and relationship building:
Think creating content is just for search engines? Think again. The reason that companies put out content (and, in turn, increase visibility in search results) is ultimately to help, entice, and charm their prospective and current customers. So, by putting out great content, you’re going to build a community of like-minded individuals who are committed to the same things.