03 Oct 5 reasons it could be time for a re-brand
Things change and as a growing business you have to change too. We’re here to help you figure out where there is room for improvement when it comes to your companies look and feel. If you notice any of these signs, there’s a good chance that it’s time to re-brand.
It doesn’t stand out from the crowd:
You always want to look better than your competitors. Being different really helps you to stand out from the crowd and get you noticed more by potential customers. You don’t have to be the company who only uses neon colours to look different, be more authentic with your brand and stick to your roots when it comes to the design stage.
Your image is outdated:
Visual appeal changes over time. You can have a classic logo such as Coca-Cola and still have to tweak it over time. Another issue could be that you’ve based your logo on current design trends. We all know most trends die out and end up becoming out of style, this is how customers would portray your business.
Mergers, acquisitions or de-mergers:
If they’re not growing on their own accord, businesses often do so alongside other businesses in the form of an entirely new entity. Mergers and acquisitions should always be looked at as an opportunity for re-branding. It’s critical to look at how the acquired brand fits into the brand architecture of the parent company. All too often brands fail to think this through. The result is that both brands suffer due to the confusion that comes from a lack of brand alignment.
Sales have decreased:
If you’ve noticed you’re not selling as much as you originally did or your usual customers have stopped coming to you, it may be time to re-brand. Especially if you notice customers using your competitors, you’re going to have to rethink a few things about your company’s identity and personality. It can usually occur from your brand not being relevant anymore (see reason 2). You have to take a step back and review what is causing the disconnect.
Expanded past geographical name:
It’s not a bad problem to have. Your business has expanded beyond what you thought it would when you first started. The problem? You used your city name as part of the brand. This is a great time to drop the geographical labelling and use a more global brand name. Your messaging will also take a more broad focus, but you can still talk about your grassroots, local mindset, which many customers appreciate.